last update 13 January 2022



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NEW: You may be aware that the Alliance has been put up for sale. Local people have set up a Community Interest Company with a view to making a bid for the pub in line with the Localism Act 2011. We will have a new website up as soon as possible to explain more and show progress.



HISTORY: The Alliance Pub at 40-42 Mill Lane, London NW6 1NR was up for sale in 2016 and, following local concerns about it disappearing as a pub, an application for a registration of an Asset of Community Value (ACV) was made by Fortune Green and West Hampstead Neighbourhood Development Forum (The NDF). The ACV was awarded in early 2016, for a period of five years.

Several days before we were awarded the ACV the pub was sold with the tenancy intact and and the pub continued operating. The ACV protected the ground floor and basement as a pub. The new owners quickly applied (May 2016)for planning permission to convert the upper floors into five flats. They then put it on the market again and eventually it was sold in 2017/2018. The new owner applied to extend the upstairs development to 7 flats but planning permission was refused. Around this time the owner contacted the NDF to discuss his proposals. He then reapplied to add a mansard roof (moved back from the frontage) containing two studio flats which were added to the previously approved 5 bedroom scheme. The application which also included improvements to the exterior of the existing building was approved, with support of the NDF, in June 2019, on the basis that it would help the viability and survival of the pub.

What is an ACV?

Camden's website offers the following description. "Community groups can ask the council to list land or a building as an asset of community value. If the asset goes up for sale, the community are offered 6 months to develop a proposal and raise money to bid for it. This is known as the 'community right to bid'. Designation as an ACV does not, however, restrict who owners can sell to or at what price. It also does not affect an owner's ability to seek planning permission to change the use or redevelop a property after it has been designated. Once an asset has been placed on the Council's list of ACVs it will usually remain there for five years".